Field experience: Premium Care winner visits Trelleborg Tires plant
This unique opportunity was designed to provide an inside look at the technological excellence and daily commitment behind the production of Trelleborg Agricultural Tires. The winner, Paolo Carlino, an agricultural entrepreneur from Grazzanise (CE; Campania, Italy), experienced an immersive visit to the heart of Trelleborg Tires’ production and technology. He was welcomed by Elio Bartoli, President of Yokohama TWS, and guided by representatives from various departments throughout the entire production process, from the initial stages of manufacturing to the stringent quality control procedures. “It was impressive to see firsthand the precision and care that go into manufacturing Trelleborg tires. This experience made me appreciate even more the value of choosing high-quality products and supporting centers of manufacturing excellence in our country,” commented Carlino. “Those who choose Trelleborg Tires deserve to know the quality behind every product,” said Valerio Cacioni, Plant Manager Trelleborg Tires. “Opening the doors of our facilities is a sign of transparency and connection: it means sharing with our end users the values that guide us every day – innovation, sustainability, and a strong focus on their needs.” The contest is part of the Premium Care program, launched by Trelleborg Tires to support agricultural professionals with exclusive benefits, after-sales services, and experiential initiatives designed to strengthen their relationship with the brand. New activities will be announced in the coming months, with the goal of continuing to reward the trust of those who choose Trelleborg Tires.