Trelleborg Tires demonstrates the power of pressure at BASF Demo Day
- At BASF Demo Day, Trelleborg Tires demonstrated how optimising tyre pressure for both field and road use maximizes tyre lifespan, reduces soil compaction, and enhances farm productivity
- Trelleborg Tires Expert emphasized that proper tyre pressure management with Trelleborg’s VF technology enhances traction and comfort, while significantly cutting operational costs by extending tyre life and reducing fuel consumption.
At the recent BASF Demo Day, held at Hurcott Farm, Trelleborg Tires showcased the benefits of its advanced VF (Very High Flexion) tyre technology through a live in-field demonstration. The event, hosted by Mark, Sue, and Andrew Doble, who manage the Hurcott Farm, offered the ideal setting to engage directly with farmers and contractors, and to demonstrate how the right tyre pressure can have a measurable impact on productivity, soil protection, and tyre longevity. “Optimising tyre pressure between field and road applications is one of the most effective, yet often overlooked, ways to boost farm efficiency,” said Craig Churstain, Sales Manager at Trelleborg Tires, who led the field demonstration. “Lower pressure in the field means less soil compaction and healthier crops. On the road, it ensures better fuel efficiency and longer tyre life. It’s about getting the most from every working hour.” Trelleborg tyres’ VF technology marks a major step forward in tyre engineering. Designed to operate at lower inflation pressures compared to standard tyres, VF tyres improve flotation by distributing weight across a wider footprint. The result is minimised soil compaction, better preservation of soil structure, and greater support for long-term yield potential. The demonstration also featured Trelleborg’s ProgressiveTraction® tread design: a key innovation engineered for both field grip and road comfort. Its dual-anchor lug system enhances traction in both vertical and horizontal directions, reducing slippage, improving fuel efficiency, and boosting operational performance, especially in soft or variable conditions. The Interlug system further enhances self-cleaning and stability. To support professionals aiming to maximize value over time, Trelleborg Tires offers a certified 5,000-hour performance warranty on selected ProgressiveTraction® ranges (TM1000, TM900, TM800, TM1060), available exclusively through registration in the Premium Care Program at premiumcare.trelleborg-tires.com. Trelleborg Tires was supported at the event by C&O Tractors, trusted Massey Ferguson specialists, whose contribution reinforced the value of integrating premium tyre technology with high-performance machinery in real working conditions. “Farmers today are under constant pressure to do more with less,” added Churstain. “Our mission is to provide tyre solutions that not only perform in the toughest conditions, but also support a more sustainable and profitable farming model.” With ongoing investments in technology, product development and added services, Trelleborg Tires reaffirms its commitment to providing advanced, field-ready solutions that support sustainable farming, greater efficiency, and long-term value for professionals in the agricultural sector.
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